Privacy Policy — 777he

Introduction

This Privacy Policy ("Policy") is published by 777he ("the Platform", "we", "us", "our") and governs the collection, use, storage, disclosure and protection of personal data relating to individuals ("you", "your", "the User") who access or use the 777he website, available at https://777he.cam, and any associated gaming services, mobile interfaces or features offered thereunder.

We are committed to handling your personal information responsibly, transparently and in accordance with applicable international data protection standards. This Policy is intended to give you a clear understanding of what data we collect and why, how that data is used and protected, with whom it may be shared, and what rights you hold in relation to your personal information.

By registering an account, accessing the Platform or otherwise providing personal information to 777he, you acknowledge that you have read, understood and agree to the data practices described in this Policy. This Policy should be read together with our Terms & Conditions and Responsible Gambling Policy.

Definitions

For the purposes of this Privacy Policy, the following definitions apply:

• "Personal Data" means any information relating to an identified or identifiable natural person — including but not limited to name, email address, identification documents, financial data and usage history.
• "Data Subject" means any living individual whose personal data is processed under this Policy — i.e. you, the User.
• "Processing" means any operation performed on personal data, including collection, storage, use, disclosure, erasure or destruction.
• "Data Controller" means the entity that determines the purposes and means of processing personal data — in this context, the operator of the 777he Platform.
• "Third Party" means any natural or legal person other than the Data Subject, the Data Controller or persons who process data under the direct authority of the Data Controller.
• "Cookies" means small text files placed on your device by the Platform to store session and preference information.
• "KYC Data" means identity and age verification documentation submitted by users, including government-issued identity documents (such as CNIC or passport), proof of address and biometric or liveness checks.

Data We Collect

777he collects only the personal data that is necessary for the legitimate operation of the Platform, compliance with legal obligations and the delivery of a safe, personalised user experience. The categories of personal data we may collect are set out in the table below.

How Data Is Collected

Personal data is collected through the following channels:

• Directly from you — when you register an account, complete KYC verification, make a deposit or withdrawal, contact the support team or submit any form on the Platform.
• Automatically — through cookies, server logs, analytics tools and session tracking software when you browse or interact with the Platform.
• From third-party verification providers — identity verification and AML screening services may cross-reference submitted data against third-party databases as part of KYC processes.
• From payment processors — transaction confirmations, payment method metadata and fraud signals received from payment processing partners.

Legal Basis for Processing

777he processes personal data on one or more of the following legal bases, depending on the nature and purpose of the processing activity:

• Contractual necessity: Processing required to perform the contract between 777he and the User — including account management, payment processing and access to gaming services.
• Legal obligation: Processing necessary to comply with applicable law, including AML regulations, KYC requirements and responsible gambling obligations imposed by the operator's licensing jurisdiction.
• Legitimate interests: Processing for fraud prevention, platform security, improving user experience and responsible gambling monitoring, where those interests are not overridden by the User's privacy rights.
• Consent: Where processing is based on consent (such as marketing communications), you retain the right to withdraw consent at any time by contacting our support team or updating your account preferences.

How We Use Your Data

Personal data collected by 777he is used for the following purposes:

1. Account administration: Creating, maintaining and securing your registered account, verifying your identity and age, and managing account settings.
2. Transaction processing: Facilitating deposits and withdrawals in accordance with platform policies and payment provider requirements.
3. Legal and regulatory compliance: Meeting AML, KYC and responsible gambling obligations under the operator's applicable license requirements.
4. Fraud prevention and security: Detecting, investigating and preventing fraudulent activity, account takeovers, money laundering and abuse of promotional offers.
5. Responsible gambling monitoring: Monitoring account activity to identify patterns that may indicate problem gambling behaviour, and delivering active responsible gambling tools where applicable.
6. Customer support: Responding to enquiries, resolving disputes, processing complaints and improving support quality.
7. Platform improvement: Analysing aggregated and anonymised usage data to improve platform functionality, performance and user experience.
8. Communications: Sending transactional notifications (e.g. deposit confirmations, withdrawal status updates) and, where consent has been given, promotional communications regarding relevant offers.

Data Sharing & Disclosure

777he does not sell, rent or commercially exploit your personal data to third parties. Data may be shared in the following limited circumstances:

• Service providers: Third-party vendors who provide technical, operational or analytical services to the Platform (such as identity verification providers, payment processors, cloud infrastructure providers and analytics tools) on a strictly need-to-know and contractually bound basis.
• Legal compliance: Where disclosure is required by applicable law, court order, regulatory authority or law enforcement agency, to the extent required and no more.
• Fraud prevention and AML: Information may be shared with fraud screening services, financial intelligence units or other operators' shared exclusion databases where required to prevent financial crime.
• Corporate transactions: In the event of a merger, acquisition, business restructure or sale of assets, personal data may be transferred to the successor entity, subject to equivalent data protection obligations.

Payment method references on the Platform — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are for general user context only. These providers are not data processors or affiliates of 777he, and no personal data is shared with them outside of normal transaction processing flows governed by their own terms of service.

Data Retention

777he retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, tax or accounting obligations. General retention guidelines are as follows:

• Account data: Retained for the duration of your active account plus a minimum of five (5) years following account closure, to meet AML and compliance record-keeping requirements.
• KYC documentation: Retained for a minimum period determined by the operator's licensing jurisdiction AML obligations, typically five (5) years from the date of last transaction or account closure.
• Transaction records: Retained for a minimum of five (5) years in accordance with standard financial record-keeping requirements.
• Support communications: Retained for up to two (2) years from the date of last interaction, unless retention for longer is required for legal or dispute-resolution purposes.
• Usage and technical logs: Retained for up to twelve (12) months unless required for ongoing security investigations.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with the Platform's data disposal procedures.

Data Security

777he implements reasonable and appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:

• Transport Layer Security (TLS/HTTPS) encryption for all data in transit between the user's device and Platform servers.
• Encryption of sensitive data at rest, including identity documents and financial records.
• Role-based access controls ensuring that staff can access only the personal data necessary for their function.
• Regular security assessments and vulnerability testing of Platform infrastructure.
• Automated monitoring for anomalous access patterns or potential data breaches.
• Staff data-handling training and internal data protection policies.

Cookies & Tracking Technologies

777he uses cookies and similar tracking technologies to operate and improve the Platform. The types of cookies used include:

• Essential cookies: Required for core Platform functionality, including maintaining your logged-in session, processing transactions and preserving responsible gambling limit settings. These cannot be disabled without impacting Platform functionality.
• Analytics cookies: Used to collect aggregated, anonymised data about how users navigate and use the Platform, enabling ongoing improvement of content and features.
• Security cookies: Used to detect and prevent fraudulent activity, bot traffic and account takeover attempts.
• Preference cookies: Used to remember user preferences such as language settings and notification choices across sessions.

You can manage, restrict or delete cookies through your browser settings at any time. Note that disabling essential cookies may affect your ability to use certain Platform features, including logging in or processing transactions.

Your Rights

Depending on the data protection laws applicable in your jurisdiction, you may hold some or all of the following rights in relation to your personal data held by 777he. To exercise any of these rights, please contact our support team using the details in Section 16.

Minors & Age Restriction

The 777he Platform is strictly intended for use by adults aged 18 or above — or the higher minimum age required by the operator's applicable license jurisdiction. We do not knowingly collect personal data from individuals below this age threshold.

If we become aware that personal data has been collected from a minor without appropriate parental consent, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on the Platform, please contact our support team immediately.

Age verification is a mandatory component of the KYC process. No withdrawal will be processed before age verification is satisfactorily completed.

International Data Transfers

Personal data collected by 777he may be transferred to, stored or processed in countries outside the jurisdiction in which you reside, including countries that may have different data protection laws to those in your home jurisdiction.

Where personal data is transferred internationally, 777he implements appropriate safeguards — such as contractual data protection clauses, adherence to recognised data transfer frameworks or equivalent protective measures — to ensure that your data receives a comparable level of protection to that available in the originating jurisdiction.

Third-Party Links & Services

The 777he Platform may reference or mention third-party services — including payment method names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — for general user context only. These references do not constitute endorsement, partnership or data-sharing relationships beyond what is described in Section 7 of this Policy.

777he is not responsible for the privacy practices of any third-party service provider, payment processor or external platform. Users who interact with third-party services — including their own banking or mobile wallet apps — do so under the privacy policies and terms of those providers, independently of this Policy.

Amendments to This Policy

777he reserves the right to update, amend or replace this Privacy Policy at any time. The updated Policy will be published on this page with a revised effective date. Where changes are material, we will endeavour to notify registered users via email to the address on their account or through a visible platform notification.

Your continued use of the Platform following the publication of a revised Privacy Policy constitutes your acknowledgement of and agreement to the updated terms. If you do not agree to the amended Policy, please discontinue use of the Platform and contact our support team to request account closure.

Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the handling of your personal data, please contact the 777he support team. We aim to respond to all privacy-related enquiries within a reasonable timeframe.

For general platform information and frequently asked questions, visit our FAQ page.